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Waylands Automotive has rolled out automated communication platform AutoBuzz across its Volvo, Kia and MG businesses.

AutoBuzz integrates with the dealer management system to provide customers with a personalised microsite, known as a WelcomeHub, at point of order.

The hub contains information on the car that’s been ordered, the various products and services available as additional purchases, as well as information on the local retailer where the order was made and, crucially, a dynamic function actually tracks when the car is ready for handover.

Waylands, which represents Volvo across five sites, as well as Kia and MG want to ensure customers get both a localised and personalised experience while they wait for their new or used car to arrive.

John O’Hanlon, CEO at Waylands, said: “Our customers are at the heart of everything we do. Clear communication between order and handover enables us to share key information which helps both us, and the customer, in preparation for handover day.

“With some of the extended lead times we are seeing, this has been a great tool to keep in touch with our customers and ensure they feel communicated to not just when they order the car, but throughout their entire journey.”

“While Waylands’ customers get regular updates on their order, the leadership team within the group also get a view on how customers are engaging with content throughout this stage of the buying journey, enabling the sales team to be far more responsive and effective with any additional contact.”