July 14, 2024


Choose Automotive

Meet Ken Harte, The New General Manager of duPont REGISTRY


duPont REGISTRY has been bolstering its masthead like the Golden Point out Warriors on draft day. We’ve now achieved two of the legendary marketplace’s newest investors: Victor Gomez III and Barry Skolnick. duPont REGISTRY also lately introduced a third – Ken Harte – who, in addition to getting an investor, is also becoming a member of the team as Normal Manager accountable for automotive income staff and stock management. 

Harte invested a few many years turning into 1 of the top rated salespeople for makes like Rolls-RoyceBentleyBugatti, and BMW, He also put in almost 20 a long time of his vocation in top management positions at the nation’s major luxurious automotive dealerships. Looking at the tech-targeted trajectory of duPont REGISTRY’s foreseeable future, Harte’s intimate expertise of supplier functions and prior encounter with creating new technologies to make improvements to the luxury product sales experience will be a large asset for the historic magazine that is poised to become a sprawling electronic marketplace.

Steven Chapman, President of duPont REGISTRY, informed us: “Ken delivers a wealth of practical experience from the seller and operational facet that duPont REGISTRY will leverage to make sure that we produce the degree of practical experience that our shoppers anticipate from our model.”

Keep on reading through for Motor 1’s job interview of Harte to find out far more about the newest shareholder and Typical Manager at duPont REGISTRY, such as his early days advertising Cadillacs, the craziest auto he ever offered, and why he joined the workforce at duPont REGISTRY


Motor1: How did you get commenced in the motor vehicle dealership field, and has it always been just luxurious autos for you?
Harte: I began working in the car or truck dealership market in the early 1980s, exclusively for Cadillac. All through the ’80s, Cadillac was acknowledged as the pinnacle of automotive luxurious. My experience at Cadillac laid the groundwork for the rest of my occupation in the luxurious automotive market.

Motor1: What’s the automotive model you have observed has the most appealing clientele, and what manufactured them exciting?
Harte: Each automotive brand has its personal exceptional and assorted purchaser base. Bugatti, in my impression, has the most interesting clientele. I’ve recognized that Bugatti’s clientele are fairly passionate about their automotive collections and have a powerful desire in the arts.

Motor1: What form of variations have dealerships, precisely luxury dealerships, skilled in the very last 30-40 years? Ended up they superior or poor alterations?
Harte: I believe that that technological advancements have contributed to the most considerable alter in luxurious dealerships around the past 40 a long time. Customer service and income processes have enhanced as a result of ground breaking technologies, resulting in higher levels of purchaser gratification.

Motor1: If you had to promote people today a thing other than luxury vehicles, what would it be?
Harte: If I experienced to provide a thing other than luxury cars, I’d pick artwork. In some ways, I presently experience like I’m offering artwork when it arrives to the stage of craftsmanship, skill, and creativeness that it requires to develop and resource a luxury car.

The first automobile I marketed was a Cadillac Eldorado to an affluent family members in Dallas, Texas.

Motor1: What attracted you to joining duPont REGISTRY and investing in the company’s long term?
Harte: I determined to sign up for and spend in duPont REGISTRY due to its world-wide recognition in the automotive field, model background, and client have confidence in. When you say “duPont REGISTRY,” that suggests it all. I’m ecstatic to be a member of the workforce and I’m wanting ahead to a promising future.

Motor1: Can you tell us anything about what we’ll see from duPont REGISTRY in the in close proximity to future?
Harte: Our objective with duPont REGISTRY is to increase the automotive acquiring knowledge in the ultra-affluent ecosystem. To improved provide our consumers, we’ll be launching and introducing new offerings to simplify and streamline these procedures.

Motor1: When did you initial encounter duPont REGISTRY as a journal and what did you consider of it at the time? 
Harte: I initially discovered duPont REGISTRY shortly following its initial print concern was produced again in the 1980s. The magazine mechanically trapped out to me, due to the fact it was the first source of its variety exactly where you could shop all things automotive, as effectively as source luxury vehicles. It soon became the most revered publication for affluent automotive customers and aspirational customers nationwide.


Motor1: Everyone would like to know, what does the individual who sells luxury cars for a living travel himself? What’s your daily driver and why did you decide on that auto?
Harte: I’ve driven a variety of luxury cars from numerous manufacturers all through the many years, but my current day-to-day driver is my Porsche Cayenne Turbo S Coupe. It’s a terrific driving motor vehicle and I have truly been taking pleasure in driving it. Porsche launched the coupe edition of the Cayenne in purchase to give it a sportier feel in contrast to other SUV utility cars on the marketplace.

Motor1: Do you recall the initially auto you at any time offered? How about the most unforgettable just one you marketed? Inform us those people tales. 
Harte: Yes, of course! The very first auto I marketed was a Cadillac Eldorado to an affluent relatives in Dallas, Texas. As considerably as the most unforgettable auto, I as soon as offered a Rolls Royce Phantom, that was then stretched by an outside the house resource, generating the conversion upwards of 1 million dollars. Since, the car or truck has been employed for sizeable instances these kinds of as movie star award displays.


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