Fifty years back this month, Honda held the international introduction of a entertaining and gas-successful three-door hatchback that would go on to adjust the automotive landscape permanently – the Honda Civic. A 50 %-century later on, with gross sales approaching 30 million globally and now in its 11th technology, Civic is the longest-running automotive nameplate in Honda historical past and the most effective-selling Honda vehicle of all time.
Considering the fact that heading on sale in America in early 1973, Civic’s 11 generations have consistently established the benchmark for the U.S. auto market by delivering course-primary high quality and dependability, fantastic gas efficiency and minimal emissions, refined and responsive driving dynamics and best-course protection functionality. This has gained the belief of American motor vehicle consumers and a track record as a phase-defining item. With U.S. profits of much more than 12.3 million units, the broad the vast majority produced in Honda’s North American car plants, Civic is just one of the prime three most effective-offering automobiles in The usa about the earlier 5 many years.
Civic is also a single of the world’s most awarded vehicles of its technology, regularly collecting the industry’s prime honors, which includes North American Auto of the 12 months a few occasions, Car or truck and Driver magazine’s “10 Very best” honor 8 moments, and Motor Development Auto of the Yr. And when Civic constructed its good results by the loyalty of the baby boom era, its reputation proceeds with youthful prospective buyers. Because 2011, Civic is the No. 1 motor vehicle amongst Millennial customers, and has captured the most Gen Z, first-time, and multicultural buyers in the industry for the previous 6 several years.
Honda is sharing the 50th Anniversary celebration of the legendary Civic with its group on the brand’s social media channels. In the course of the thirty day period of July, Honda enthusiasts can acquire a “Ride As a result of History,” setting up with motor vehicle influencer, Omar Rana, as he highlights Civic’s 50-calendar year history in 50 seconds. The marketing campaign culminates with a video clip sequence showcasing five many years of Civic, by five distinctive chapters – from Civic’s debut in the 1970’s to the all-new, 11th-gen Civic lineup, narrated by John Cena, the voice of the Honda brand name.